EBITDA vs Revenue Multiples in Advisory Firm Valuations
Advisory firm buyers do not value every firm the same way. Some focus primarily on revenue multiples, while others rely on EBITDA multiples to assess...
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Anthony "Tony" Whitbeck, CFP®, CLU®, is CEO and Owner of Advisor Legacy. He began his career as a financial advisor in 1989 and later shifted to coaching, where he’s guided more than two hundred advisory practices through growth, valuation, and succession. Tony leads Advisor Legacy’s certified third-party valuation engagements and coordinates lending and legal partners to streamline transactions. His articles focus on building transferable enterprise value, mapping internal vs. external exits, a...
After years of mass consolidation and open market sales marked by big payouts and ever increasing multiples, advisors are now looking inward for a succession strategy.
Why It Matters: The trend moving away from external successions to internal successions marks a major attitude shift in the industry. Once dominated by lifestyle practices and founder centric brands that were more about meeting the needs of a single advisor, the advisory industry is shifting toward a team/enterprise model focused on longevity and collaboration.
Take Action: If done well, internal successions lead to better outcomes for founding advisors, successors, staff, and clients. Here’s what you can do to take action now:
Get Help: If you’re not sure where to start, our team of succession experts can guide you. There is no cost or obligation for speaking with us.
Go Deeper: We developed two white papers to guide you through the decision to go the internal succession route, and what founders and successors need to know to develop, finance, and execute a sound transition plan.
Learn about the benefits of internal successions, review key questions to ask before committing to an internal succession, and read case studies from other practices who have done internal successions.

In this white paper, we team up with PPC LOAN to provide a comprehensive guide for founders and NextGen advisors to prepare for, structure, and finance an internal succession.
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Recurring revenue quality is one of the most important factors affecting valuation in an advisory firm acquisition. While total revenue often...