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Business Valuations

Financial Advisor Business Valuations

Our award-winning valuation service for AUM-based practices is trusted by industry leaders, broker-dealers, and top financial advisors. Recognized for its accuracy and insight, it delivers the clarity needed to unlock equity, support strategic growth, and maximize long-term value.

Why Valuation Matters

Know Your Value Before the Moment Requires It.

A valuation should not only happen when you are ready to sell. It should help you understand where your firm stands today, what drives value, and what could increase transferability over time.

When you know what your practice is worth, you can make better decisions about growth, continuity, acquisitions, succession, or a future sale.

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What You See Clearly

What Your Valuation Helps You See

Your valuation is more than a report. It is a clearer view of where your firm stands today
and what to build next.

Current Fair Market Value

Understand the estimated value of your advisory practice today.

Strengths and Value Drivers

See what already supports firm value and makes your business more attractive.

Risks That May Reduce Value

Identify areas that may limit transferability, efficiency, or future sale outcomes.

Opportunities to Improve Value

Use the results to strengthen structure, profitability, and long-term enterprise value.

What You Get

A Detailed Report and a Coaching Call

Valuation Report

A detailed PDF report that includes:

  • Your fair market value
  • Peer-based analysis of your practice metrics
  • The key drivers and detractors of value
  • MaxVal Predictor — indicated value over time
  • Profitability and efficiency analysis
  • Expert recommendations
45-Minute Coaching Call

Live coaching call with a valuation coach and you and your team to discuss the results and recommendations.

Just $1,295!

Our standard valuation is for AUM-based investment advisor practices with less than 30% of revenue from insurance or annuities.

“My experience going through your evaluation process versus the other company was night and day. This is also true for format and clarity of the deliverable. I can’t believe the differences in the amount of my time required and the level of my frustration between the two processes.” ​

Randy Kreinbrink
Private Wealth Advisor at Kreinbrink, Gnandt & Associates

Why Choose Us?

A Simple, Advisor-Focused Process

Simple Process — No complicated data gathering or endless forms.

Fast Results — Your valuation report is typically delivered within 10–15 days.

Unmatched Value — A detailed report and coaching session for just $1,295.

How It Works

From Start to Finish, We Keep It Simple.

Your report is typically delivered within 10–15 days — with our experts available to guide you every step of the way.

01

Start

Purchase Online

Once you purchase the service, you’ll immediately receive a link to the data collection process.

02

Submit

Submit Data

Our data collection process is straightforward and easy. We provide step-by-step instructions.

03

Review

Schedule Review

One of our relationship managers will contact you to schedule your personalized valuation review meeting.
04

Meet

Meet With Expert

You get a 45-minute 1:1 meeting to discuss your practice in depth and review the variables impacting its value.
05

Apply

Gain Insights

Your detailed valuation report arms you with insights to help you make decisions about your practice.

WHAT ADVISORS SAY

Advisors Who Built Their Legacy

These are real advisors who worked with Advisor Legacy to build stronger firms, live
with more clarity, and leave on their own terms.

David H.
David H.
Independent Financial Advisor

Working with Advisor Legacy gave me clarity on what my practice was actually worth — and a roadmap for what came next. They understand this industry in a way most consultants simply don’t.

Aubrey Herman
Aubrey Herman
Wealth Manager

The coaching process changed how I see my role in my own firm. I stopped being the bottleneck and started being the architect. That shift has been transformational.

Marjorie Larson, CFP®
Marjorie Larson, CFP®
Retiring Practice Owner

Advisor Legacy walked us through the entire transition — valuation, deal structure, and close. They protected our clients and our team every step of the way.

David H.
David H.
Independent Financial Advisor

Working with Advisor Legacy gave me clarity on what my practice was actually worth — and a roadmap for what came next. They understand this industry in a way most consultants simply don’t.

Aubrey Herman
Aubrey Herman
Wealth Manager

The coaching process changed how I see my role in my own firm. I stopped being the bottleneck and started being the architect. That shift has been transformational.

Marjorie Larson, CFP®
Marjorie Larson, CFP®
Retiring Practice Owner

Advisor Legacy walked us through the entire transition — valuation, deal structure, and close. They protected our clients and our team every step of the way.

Andy Huggins, CFP®
Andy Huggins, CFP®
Advisory Practice Owner

I had no idea how to value what I'd built. After the valuation process, I felt confident for the first time — about the number, and about what to do with it.

Brian Britt, CFP®
Brian Britt, CFP®
Independent Advisor

The PracticeProtect program gave me — and my clients — peace of mind. Knowing there's a plan if something unexpected happens is something every advisor should have.

Craig Donowho, CFP®
Craig Donowho, CFP®
Practice Seller

From deal structuring to close, the Advisor Legacy team was there. They understood the emotional side of transition just as much as the financial side. That made all the difference.

Andy Huggins, CFP®
Andy Huggins, CFP®
Advisory Practice Owner

I had no idea how to value what I'd built. After the valuation process, I felt confident for the first time — about the number, and about what to do with it.

Brian Britt, CFP®
Brian Britt, CFP®
Independent Advisor

The PracticeProtect program gave me — and my clients — peace of mind. Knowing there's a plan if something unexpected happens is something every advisor should have.

Craig Donowho, CFP®
Craig Donowho, CFP®
Practice Seller

From deal structuring to close, the Advisor Legacy team was there. They understood the emotional side of transition just as much as the financial side. That made all the difference.

Know the Value of What You’ve Built.


Whether you're growing, planning continuity, preparing for transition, or considering a sale, a valuation gives you the clarity to make your next move with confidence.