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2 min read

4 Secrets to Buying a Business

4 Secrets to Buying a Business

Growing by acquisition is one of the fastest ways to scale — but it’s also one of the easiest ways to stumble. Behind every successful deal is a disciplined plan that goes far beyond a handshake and a price tag.

Here are four powerful — and often overlooked — lessons from an expert’s guide to acquiring a financial advisory practice.

 

1. Build Your Expert Team Before You Buy


The first step in any acquisition isn’t finding the target — it’s building your team.
Many entrepreneurs make the mistake of hunting for deals before they have the right professionals in place. A strong acquisition team helps you make smart, defensible decisions at every stage.

You’ll need:

  • Attorney: Manages the legal documents — from the LOI to final purchase and employment agreements.
  • CPA: Handles tax structuring, purchase allocation, and entity optimization.
  • Valuation Consultant: Provides an objective fair-market-value assessment and due diligence support.

Start with the right experts, and you’ll avoid costly mistakes that can derail even the best-looking opportunity.

 

2. Value Is a Range, Not a Number


Smart buyers know there’s no single “right” price. Value is a spectrum, shaped by three key financial lenses:

  • EBITDA Multiple: Focuses on profitability but must adjust for owner compensation.
  • Recurring Revenue Multiple: Simple and fast, but can ignore expenses or client age mix.
  • Discounted Cash Flow (DCF): Projects future growth potential but depends heavily on assumptions.

Each method has blind spots — combining them gives you a more complete and defensible valuation. And remember: numbers alone don’t tell the story. A good deal balances financial logic with cultural and client alignment.

 

3. Closing Isn’t the Finish Line


Signing the purchase agreement doesn’t mean you’re done — it means you’re just getting started.
Poor post-close integration can quickly erode trust and value.

Focus on:

  • Client Transition: Use joint communication from buyer and seller to reassure clients.
  • Operational Integration: Merge systems like CRMs, billing, and portfolio management tools.
  • Compliance: Run a post-close audit to align policies, procedures, and reporting.

The deal isn’t won at closing — it’s won in the months that follow.

 

4. The Details Define the Deal


An acquisition lives or dies in the fine print. Legal and tax details determine how smoothly the transaction unfolds — and how much of the value you actually keep.

Key factors include:

  • Choosing between an Asset Purchase (fewer liabilities) or Stock Purchase (simpler continuity).
  • Structuring tax allocations properly under IRC §1060 to amortize goodwill over 15 years.
  • Filing IRS Form 8594 to report your asset allocation.

These technical choices shape your financial outcome for years to come — and they’re exactly why your expert team matters most.

 

Final Thought

Buying a business isn’t just about finding the right opportunity — it’s about executing with discipline, strategy, and precision.
The best acquirers know: you don’t just buy growth — you build it, protect it, and integrate it with care.

About the Author: Anthony Whitbeck, CFP®, CLU®

Anthony "Tony" Whitbeck, CFP®, CLU®, is CEO and Owner of Advisor Legacy. He began his career as a financial advisor in 1989 and later shifted to coaching, where he’s guided more than two hundred advisory practices through growth, valuation, and succession. Tony leads Advisor Legacy’s certified third-party valuation engagements and coordinates lending and legal partners to streamline transactions. His articles focus on building transferable enterprise value, mapping internal vs. external exits, and avoiding common succession pitfalls. Drawing on decades of in-the-trenches experience, Tony provides practical, compliance-friendly guidance advisors can use right away.

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