Skip to the main content.

Business Valuations

Comprehensive, data-driven valuations and comparative equity analyses to accurately price your practice, establish market benchmarks, and support informed decision-making.

Deal Support & Practice Sales

Comprehensive M&A guidance encompassing deal structuring, negotiation strategies, market listings, and transaction closings.

Practice Management & Assessments

Comprehensive systems, targeted coaching, and in-depth assessments designed to optimize operational efficiency and enhance advisory team effectiveness.

Continuity, Legal, Lending

Strengthen continuity through the implementation of formal continuity agreements, the establishment of legal entities, execution of enforceable legal contracts, and securing appropriate capital resources.

7 min read

Negotiating Non-Compete Terms in a Practice Sale: What Every Seller Should Know

Negotiating Non-Compete Terms in a Practice Sale: What Every Seller Should Know
 
About the Author: Anthony Whitbeck, CFP®, CLU®

Anthony "Tony" Whitbeck, CFP®, CLU®, is CEO and Owner of Advisor Legacy. He began his career as a financial advisor in 1989 and later shifted to coaching, where he’s guided more than two hundred advisory practices through growth, valuation, and succession. Tony leads Advisor Legacy’s certified third-party valuation engagements and coordinates lending and legal partners to streamline transactions. His articles focus on building transferable enterprise value, mapping internal vs. external exits, and avoiding common succession pitfalls. Drawing on decades of in-the-trenches experience, Tony provides practical, compliance-friendly guidance advisors can use right away.

Subscribe

Receive timely articles, tip sheets, events, and more right in your inbox.

Trends Shaping Financial Services M&A in 2025: What Advisors Need to Know

Trends Shaping Financial Services M&A in 2025: What Advisors Need to Know

The M&A landscape in financial services isn’t slowing down. It’s evolving. Fast. As of mid-2025, deal values in the sector have surged by...

Read More
How Advisors Can Run a DIY Compliance Audit Before a Sale

How Advisors Can Run a DIY Compliance Audit Before a Sale

Preparing your advisory firm for sale means facing due diligence, and minimizing surprise red flags is critical. A compliance audit in...

Read More
Advisor Legacy vs FP Transitions vs SRG: Succession Planning Services Compared

Advisor Legacy vs FP Transitions vs SRG: Succession Planning Services Compared

Financial advisors evaluating a succession plan often ask a simple question with complex implications: Which firm should we trust to guide a smooth...

Read More